Schmear It

You may recognize Schmear It from their food truck that travels around Philadelphia bringing personalized, custom-crafted schmears AND social good! Well did you know they’ve got a storefront open at 36th & Market and a pop-up at 990 Spring Garden and 30th Street Station, so you can satisfy those bagel, schmear, and coffee cravings everyday (especially on the weekends when you’re really hurting).

Dave Fine is the Founder and Chief Schmear Officer, he started local attending University of Pennsylvania. While at Penn, Dave got to know and love Philly, especially its rich food scene. Recently, Dave decided to try his hand in the nonprofit sector where he worked for Community Health Charities of Maryland. The combination of experiences led to a particular interest in leveraging business and branding for social good. Schmear It is Dave’s first project in social entrepreneurship. Chief Schmooze Officer, Brian Goren is in charge of customer service. Director of Culinary Innovation, Cecelia Johnson-Chavis has been a part of the Schmear It Team since nearly the very beginning. She brought with her a life long love of food and is a graduate of The Restaurant School at Walnut Hill College, with a Bachelors of Science in Culinary Arts.

Peruse the menu while you sip on a cup of local Rival Bros Coffee or Groothie: Get Real Get Raw, organic and local smoothie made with banana, spinach, kale, pineapple and apple. Schmear It offers a variety for both the sweet and savory palette served on South Street Philly Bagels (gluten free bagels from The Greater Knead also available).  Build your own or choose from popular savory favorites like the Loxsmith, with cream cheese, lox, scallions, tomatoes, cucumbers (add whitefish +$1).

The Dragon is very popular, made with cream cheese, jalapeños, walnuts, scallions, red peppers. The Veggie Delight is made with cream cheese, scallions, peppers, cucumbers, tomatoes, carrots (make it vegan and try it with hummus instead +$1). Egg sandwiches are elevated with signature schmears in sandwiches like The Mexican with jalapeños , tomatoes, onions, cilantro, cheddar and option to add a layer of jalapeño schmear. We also love a classic mix on a traditional egg and cheese bagel like the G.O.A.T. made with goat cheese, spinach, mushrooms, and onions.

If you like your bagel sweet there are also cream cheese schmear options and others with Nutella and peanut butter. The Stuffed French Toast becomes handheld with cream cheese, strawberries, bananas, walnuts, cinnamon, and maple syrup. We also love the Monster Miler with peanut butter, granola, and bananas its perfect after a workout. The Nutty Naner makes us nostalgic for the childhood days when we packed a lunch box. Its loaded with peanut butter, Nutella, and bananas.

Schmear It also offers customizable yogurt and oatmeal options for those watching thier carbs. What really makes them special is every month Schmear It features a local cause to which a portion of sales will be donated. May’s charity is Girls Rock Philly. Make sure to stop by the Schmear It truck or storefront to help support this local cause and more. Lots of catering options are available with online ordering. And if you’re on social media be sure to tag @schmearit and #HowISchmear to enter their monthly contest to win a package for you and a dozen friends!


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